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What Role does Advertising Play in Brand Management


What Role does Advertising Play in Brand Management

One of the important issues to understand the role of advertising is that it plays a decisive role in brand development and management. All of us have our opinion of what the brand is. After all, we buy brands every day.1. Introduction of a new brand or brand extension2. Building and Maintaining BRAND loyalty among the Consumer3. Making an Image and Meaning for a Brand4. Creating and Maintaining Brand Loyalty within the Tradehttp://vikrantenterprises.in/what-role-does-advertising-play-in-brand-management/
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